Technology-subsidized well being emblem Therabody has created a visually arresting interactive window revel in as part of Harrods Tech Month, to power awareness and trial.
The idea turned into designed, produced and established through destiny retail enterprise Outform who Therabody briefed to carry to life the innovation that lies on the coronary heart of its market-defining providing. The result is an immersive, interactive enjoy that passers-by can manipulate from their smartphone to find out more approximately Therabody’s wellbeing universe and product variety.
Therabody’s display takes up a whole window alongside Harrods’ iconic Brompton street frontage. A QR-controlled interactive display screen sits at its centre and a clever use of LED lighting guarantees that it promises a dramatic night time-time impact. It showcases 4 hero Therabody merchandise, which includes the emblem’s most up-to-date entrant into the splendor tech area, it is Theraface mask, a extremely good luxury at-home LED remedy mask that couples red and blue mild with vibration therapy.
Customers can pick out one of three “testimonies”, consistent with Therabody’s three product classes which cause corresponding content at the big LED display screen. As they watch the content material, the relevant product classes light up in the window display – red for beauty, white for wellbeing, blue for performance – accompanied with the aid of a cell landing web page which links to the Harrods on line keep and a name to motion to go to the logo concession on Harrods’ fifth ground and trial the product variety.
Simon Hathaway, organization MD EMEA at Outform, says: “device-led wellbeing and splendor is an exciting space that’s playing phenomenal growth. Therabody is an ambitious logo trying to own this new class and we wanted to fit the innovation that may be a hallmark in their merchandise by using growing an similarly modern response to mark their partnership with Harrods.
“We’ve got a sturdy track report in handing over market-leading retail technology answers that fit the goals of category innovators like Therabody. Our experience and bespoke technique manner we understand a way to cut thru in a hectic retail surroundings and show off the specific essence of a disruptive brand to force recognition and a competitive benefit.”
John Solomon, CMO at Therabody, adds: “Outform have labored with us to broaden a fantastic speakme second for customers; something they can enjoy and have interaction with on their experience to Knightsbridge. Harrods Tech Month is an unmissable opportunity to harness the electricity of technology to create some thing out of the regular; Outform has risen to the project and given us a powerful platform to deliver the Therabody brand to life and speak what makes us particular.”