STRAT7, the worldwide strategic perception and purchaser analytics group, has today announced the launch of a committed purchaser centricity assessment device, route. It lets in STRAT7 Advisory, the group’s consulting practice, to evaluate the capability of a commercial enterprise to count on the changing desires of its patron base, instead of just reacting to trade.
As the today’s addition to STRAT7’s increasing suite of tools, course builds on the institution’s great enjoy in advising customers on how to grow to be extra patron-centric – from running version to boom strategy through to purchaser evaluation and information.
Course can be used with both existing and prospective clients and offers STRAT7 a framework to help clients align their near-term reality to the longer-term ambition. It charts out the journey to a extra consumer-centric destiny, drawing on the particular competencies supplied with the aid of every company in the group.
Barrie O’Brien, leader government at STRAT7, says: “while both market studies agencies and control consultancies compete on virtual transformation briefs, our role as a tech-enabled statistics and perception led advisory enterprise offers some thing clearly exceptional.
“The control consultancies can recommend clients on the what but are much less provisioned to deal with the why. by means of evaluation, the MR corporations excel at human insight and provide benchmarking, but aren’t installation to comply with through with actual-global consultancy or delivery. within this fractured panorama, path offers us a clean and joined-up proposition for customers, which encompasses both method and transport.”
Path is most normally used by STRAT7 Advisory to offer new customers a clean structure for customer-centric commercial enterprise transformation. but, it’s miles similarly deployed through STRAT7 professional companies to offer shape, benchmarking and identification of problems for remedial motion within established money owed.
The path tool assesses organizations on their client centricity adulthood factoring in 50+ dimensions across 4 areas:
1. Patron visibility – who they are, where they’re etc.
2. Client outreach – advertising, sales activity, product innovation and so forth.
three. customer support and retention – purchaser enjoy, loyalty programmes and so on.
four. operating version and execution – inc. lifestyle and aligning vision to outside and internal client wishes.
Relying at the maturity score across every vicinity, STRAT7 develops tangible transformation plans outlining priority areas to deal with and in what order.
Björn Dufwenberg, handling director at STRAT7 Advisory, explains: “customer centricity isn’t just the obligation of the insights or the advertising team, so we study a commercial enterprise holistically. We build techniques to align humans, approaches and tech thru operating model design in order to enable and power behavioural alternate.
“In our experience running with worldwide businesses, placing insight at the coronary heart of boom questioning can be a actual eye-opener. route can reveal what companies really need isn’t usually what they assume they want. As such, it’s a powerful tool for reframing wondering and establishing up new conversations around where the opportunities lie.”