March 13, 2017
Online dating is one of the most exciting phenomenon to hit the internet, in recent years. Stocks and shares in companies with well know Internet dating brand soared, as dating platforms became matchmaker to single men and women looking for love or romance.
Since mobile platform took over from personal computer, as the device of choice for going online. Online dating based on using a browser on a personal computer has been supplanted by dating apps. Traffic and attention previously focused on dating websites, are now directed at dating apps. Popular dating apps, such as Tinder and Grinder are now the darling of the online dating industry.
Given that the traffic to Internet dating is on the wane, why would any company start a new dating website? According to Evgeniy Gakaviy, online marketing strategist for new dating site www.Morak.com:
“dating apps are great, but there is still a gap in the internet dating industry, for website based dating platform”.
He added, “It is not as if our platform does not support mobile users at all, we just decided that mobile users can access our website using their favourite mobile browser, instead of having to download and install yet another dating app on their phone”. Morak.com had a soft launch in February 2017. I has been seeing a steady take up since its launch.
Morak.com is quite difficult to put into a specific niche, within the myriads of online dating niches, industry observer are familiar with. Their core focus is to match singles seeking long-term relationships. The website however has some sub niches, such as professional singles, single parents and others. Mr Gakaviy said the professional sub niche of Morak dating site is one of the areas they are seeing the fastest membership sign ups.
“The take up of our single parents dating niche has also been encouraging,” said Mr Gakaviy. Single mum and dads looking to meet other single parents are particularly fond of this section of Morak.com.
One of the reasons online dating sites such as Morak.com are bucking the trend, could be the success of mobile dating apps. Online dating website, are varied and diverse, wear as only a handful of dating apps are available on Android and IOS. Which makes it more likely for a single person, concourse about not being seen on a dating app more likely to use a dating website.
In addition to professional singles dating and the parents dating section of Morak.com. Other popular niches include mature dating section, for singles over the age of 45. There is also the Christian dating niche, targeted as singles Christians, who would like to meet singles who share their Christian faith.
To find out more information about Morak.com, or to sign up to any of the dating niches, please visit www.morak.com or their Facebook page.
Press release distributed by Newsmakers on behalf of Morak.com, on Monday, 13 March 2017. For more information subscribe and follow https://twitter.com/newsmakers_pr .
Morak.com online dating site.
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