British alcohol-free entrepreneur joins U.S. board of New Adult Non-Alcoholic Beverage Association
LONDON – TUESDAY 21 DECEMBER 2021. Dry January is about to have a dramatic effect this year as those trying to change their drinking habits embrace the increasing supply of alcohol-free alternatives to beer, wine and spirits…
So a whole lot in order that the U.S. has created the Adult Non-Alcoholic Beverage Association (ANBA) to offer consumers admission to a huge variety of excellent alcohol-free alternatives and keep away from the risks of alcohol to both bodily and intellectual health. A US/EU chapter of ANBA will be released imminently.
Joining the ANBA US board is British entrepreneur Amanda Thomson, author of the hit alcohol-free sparkling NOUGHTY. Thomson has been appointed to the newly fashioned entity in the U.S. and could assist lead a sister body being created for the United Kingdom and Europe.
The worldwide market for non-alcoholic beverages is anticipated to grow to $30 billion by 2025, according to Global Market Insights. In the U.S. alone, non-alcoholic spirits soared 113.4% in the final year, whilst in comparison to the year before. Non-alcoholic beer drove 31.7% of boom and alcohol-free wines 39.4%, according to NielsenIQ.
“This is a huge step forward for the world of non-alcoholic consumption and I’m excited to be a part of the price to make this zone of the liquids enterprise as crucial as any other,” stated Amanda Thomson, CEO and Founder of Thomson & Scott. “Health and well being are more vital than ever in the present climate and clients deserve excellent alcohol-free wine alternatives to switch out for their alcoholic counterparts. That’s where Noughty comes in.”
Consumers are an increasing number of inquisitive about aware drinking as a vital part of their way of life and this growing tide has non-alcoholic drinks throughout all sectors rocketing in sales.
Non-alcoholic industry leaders are joining together to foster increase in the dynamic class, which encompasses beer, wine, spirits, and geared up-to-drink cocktails, and to make sure an inclusive enterprise wherein clients have get admission to to a huge variety of excellent non-alcoholic liquids at each social occasion.
Thomson herself released NOUGHTY alcohol-free natural vegan glowing in the UK in 2019 and already sells to greater than 35 countries around the world together with the U.S., Canada, Australia and Europe. She acknowledged that, even though the beer and spirits sectors have been answering the decision to provide top excellent alcohol-free alternatives, the wine industry changed into not, so Noughty changed into born.
While adult non-alcoholic drinks are developing exponentially, there was, till now, no single unifying voice for the industry.
Other demanding situations confronted by manufacturers on this area consist of the absence of:
- Universal regulations
- Industry standards
- Guidelines for international trade and market expansion
- A primary entity driving the training of all stakeholders – consumers, retailers, suppliers, and complementary industries.
ANBA will work to foster a network and increase an education platform that engages drinkers, trade allies, the media, and government stakeholders around a category that is shifting paradigms and essentially changing the manner people drink in the U.S., the United Kingdom and around the world.
“The Adult Non-Alcoholic Beverage Association seeks to promote, guard, and develop the non-alcoholic beverage industry by presenting a central voice that serves our members in addition to raising awareness of the overall industry,” said ANBA CEO Marcos Salazar. “We’re delighted to have Amanda be a part of us at this interesting time for adult non-alcoholic beverage manufacturers, and we’re geared up to offer help and fuel further customer growth throughout the globe.”
ANBA will accomplish its aims through:
- Educating and engaging all stakeholders to boost up industry growth;
- Creating industry and regulation compliance standards for the industry;
- Developing advocacy, policy, and government affairs techniques that protect and support its participants;
- Providing the latest industry insights and trends;
- Leveraging collective purchasing power for member discounts on business equipment and services;
- Providing professional development, networking, and enterprise support to members.
ANBA is fashioned by marketers and more than 40 of the industry’s main brands in specific segments of adult non-alcoholic drinks, together with beer, wine, spirits, ready-to-drink cocktails, mixers, and more. This is a set of innovators and forward thinkers propelling the category to enlarge and change the manner the world drinks.
Founding brands of ANBA in the U.S. consist of Acid League, All The Bitter, AL’s, Amethyst Spirits, Athletic Brewing Co., Atmos Brewing Co., Barrel Brothers Brewing, Best Day Brewing, Betera, The Bitter Housewife, Buonafide 0.0, CERIA Brewing Co., Discoe Beverages, DistillX Beverages Inc., DRY Botanical Bubbly, Ferm Fatale, For Bitter For Worse, The Free Spirits Company, GO Brewing, Grüvi, H2OPS Sparkling Hop Water, Hairless Dog Brewing Company, Hella Cocktail Co., Isn’t Drinks, KUL MOCKS, Leader Brewing, Libra, Lyre’s, Mingle Beverage Company, Mocktail Club, Mocktails, One For The Road Brewing, Partake Brewing, Rally Brewing Company, Rightside Brewing, Ritual Zero Proof, Rock Grace, Seir Hill, SipC, Spiritless, Spirity Cocktails, Starla Wines, Teetotaler Wines, Thomson & Scott Noughty, Top Note Tonic, Töst, WellBeing Brewing Co., Wilderton Botanical Distillate, Woodnose, with more brands joining each day.
Source: ANBA