Tired of spending hours on repetitive PR tasks? JournoLink’s latest innovation might be for you. Released today, VOLT is an AI assistant built into the platform to help professionals streamline their workflows and reduce time spent on routine tasks.
AI in PR has reached a tipping point, with nearly 70% of UK PR professionals already using AI tools in their daily workflows. Almost half of all agencies are actively looking for AI solutions to help with copywriting and outreach. The message is clear: adapt or get left behind.
So what does VOLT do then ? Think of it as your behind the scenes engine. Instead of you manually brainstorming press release ideas every month, VOLT analyses your client’s industry, tracks market trends and suggests relevant story angles.
It doesn’t stop there though. The AI can write press releases too, and we’re not just talking about simple templates. It looks at your client’s website, what their competitors are doing, industry news and compiles all that information into media ready content with headlines, quotes and supporting data.
VOLT matches each story to the right journalists from JournoLink’s database of 30,000 media contacts. No more scrolling through contact lists trying to figure out who might actually care about your client’s latest announcement.
Angus Hay, JournoLink’s MD, puts it bluntly: “Agencies are being squeezed from all sides. They need to do more with less and deliver real value to clients. VOLT gives them the tools to stay relevant in an AI world.”
The analytical bit is also managed by the platform. The competitor reports and SWOT analysis that used to take up whole afternoons? They’re generated by VOLT, giving agencies valuable information for new business pitches and strategy development.
What used to take hours to do will now take minutes with VOLT, says Angus Hay. VOLT simplifies the whole process whether you’re managing multiple client accounts or trying to win over a new business.
Look, the AI revolution in PR is here. Agencies will need to change in ways that go beyond VOLT. How quickly you can adapt to make AI work for you is more important than whether you’ll need to use it.
