On Monday 4th of October, 2021, Dayrize, a new on-line retailer, released the UK’s biggest market for extremely good sustainable shopping.

Dayrize has been created to satisfy the desires of a developing aware purchaser base that needs to shop for sustainable merchandise however unearths it is tough to make feel of the numerous labels and claims at the environmental overall performance of merchandise and companies. For the primary time ever, purchasers can be capable of examining, evaluate, and purchase a huge variety of merchandise primarily based totally on a complete medical calculation in their environmental effect called the Dayrize Score.

With over 350 manufacturers already signed to the platform, Dayrize is commencing to make accountable intake extraordinarily clean and handy to everyone.

Vincent Hoogduijn, Dayrize CEO and Co-founder comments: Most humans have the purpose to store sustainably however have lamentably been underserved with the aid of using the difficult procedure of assessing the actual effect their buy has at the planet. Through inexperienced washing, many manufacturers have in addition introduced to the confusion and inadvertently created a feel of cynicism in lots of customers.

At Dayrize, we desired to make the procedure of assessing the sustainability of a product correct and clean to apprehend for the ordinary purchaser. Our world-first proprietary generation has created a ground-breaking general for effect evaluation which simplifies and democratises sustainable shopping. We wish with the aid of using this, humans can start to see how making small modifications of their shopping conduct can upload as many big variations for our planet.

The maximum robust, fast evaluation of product sustainability:

With family intake accountable for as much as 40% of humanity’s planetary effect , Dayrize believes that certainly converting the manner we store may have a real, lasting, and measurable wonderful impact at the planet.

Each product at the platform is given a Dayrize Score following assessment with the aid of using the Dayrize Sustainability Assessment Tool- a fixed of metrics that calculate the diploma to which a product may be taken into consideration sustainable, regenerative, and round. Presented on a scale among 0-100, the Dayrize Score is the only and maximum robust, fast evaluation of product sustainability that lets in purchasers to apprehend and examine the environmental results of merchandise they purchase.

Shoppers at the Dayrize internet site will even have a completely unique possibility to look at their ‘Dayrize Savings’ in real-time, and apprehend the distinction their character buy selections have at the planet. For every buy, customers will see how a whole lot of CO2 and water use has been stored with the aid of using their shopping choices.

A Holistic Assessment:

The Dayrize Score has been advanced with the aid of using a famend crew of scientists with an ardour for tackling international sustainability, demanding situations and advancing a round economy. The method for arriving on the rating has been considerably peer reviewed with the aid of using main professionals withinside the field. The rating is primarily based totally at the precept that a actually sustainable product is one which fulfils a significant reason, is designed in a round manner, is non-hazardous, responsibly sourced, absolutely recyclable, and regenerative. The rigorous rating evaluates 5 key elements throughout the complete product cycle – from uncooked fabric extraction to disposal- which collectively offer a holistic evaluation of sustainability overall performance:


  • Circularity: How properly an character product minimises waste with the aid of using reusing and recycling assets to create a closed loop system


  • Climate Impact: How greenhouse fueloline in depth the manufacturing of the product has been


  • Ecosystem Impact: What the effect of the product is on biodiversity and water depletion


  • Livelihoods & Wellbeing: How every product affects the fitness and well being of the humans concerned in growing it


  • Purpose: How significant a product’s reason is with the aid of using searching on the fee that it provides, and the ability it must be an accelerator for good


The method of the Dayrize Score elements withinside the numerous complexities and nuances of the complete manufacturing cycle, for example, now no longer best thinking about how a whole lot land changed into used to make a product inclusive of a T-Shirt, however additionally thinking about the ecological sensitivity of the panorama wherein it changed into produced – and therefore, its in all likelihood effect on real biodiversity loss.

Supporting emblem companions:

Along with assisting purchasers make higher knowledgeable choices to shop for greater sustainability, Dayrize will even assist its emblem companions to enhance the sustainability in their merchandise with the aid of supplying ongoing understanding and insights on techniques to elevate their Dayrize Score at the platform. Dayrize can also be reinvesting 5% of its annual earnings to assist its emblem companions in remodeling their merchandise and fee chains to decrease their effect.


Source: Words for Industry